Design Brief: Turkey Ad
This is a project in which we will be designing and illustrating a tabloid-sized, full-page ad for a newspaper in order to inform the citizens of Moroni, Utah about the threat feral cats are imposing on the economy of the town. The purpose of the ad is to alert the residents of the problem and offer possible solutions/call them to action to solve the problem. The sender is the consortium of local Moroni turkey growers called the Turkey Growers of Utah. The audience is the residents of Mornoni, especially those who own cats. The message is that feral cats are killing turkeys in Moroni and, in turn, causing the tukey growers to lose money. The message is also that something needs to be done about the problem.
Mood Board
Sketches
