Design Project #1


Design Brief

The objective of this project was to choose an animal and to reduce it to the basic shapes that make up it's form.  We sketched three versions of the animal in reduced form and then, after critiquing those sketches, we did three more renderings in marker.  After a critique of the marker renderings we re-created our drawings digitally in Adobe Illustrator.  Once we vectorized our animals, we stylized them, and then created logotypes as well as added color.

Studied Images









Sketch/Marker Reductions




Realistic Reduction




Critique/Suggestions





Final Realistic Reduction After Suggestions


Final Stylized Reduction



Phase II


Typographic Expressions/Class Exercise



Logo/Logo Type